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Reliable marketing data

Better digital events tracking. Better campaign outcomes.

Laya is the all-in-one workspace for planning, standardising, and sharing digital events tracking. Give marketers, analysts, and implementation teams one source of truth so campaigns launch faster, reports stay trusted, and every channel decision is based on clean data.

T

Trusted reporting

Give teams confidence in campaign and channel performance with consistent, dependable tracking data.

F

Faster campaign launches

Standardise tracking plans and share them quickly so teams can launch campaigns without delays and rework.

C

Clearer ROI decisions

Connect clean digital events tracking to better attribution, clearer insights, and smarter budget decisions.

A better way to manage tracking

Loved by digital data and technical teams

Accuracy, not guesswork

Prevent tiny variations, missing properties, and transcription errors before they hit production.

Build the tracking plan once

Create a consistent event tracking plan and share it instantly with analytics, devs, attribution teams, and agencies in minutes.

Centralised source of truth

Store and maintain every event and property in one place. No duplication, no confusion, no drift.

Making digital tracking implementation a breeze

Goodbye, giant spreadsheets

Replace fragile tracking sheets with a structured, searchable tracking plan your team can rely on.

No more digging in old tickets

Keep event definitions current without chasing outdated docs and historic Jira threads.

Cleaner handoffs to implementation teams

Export developer-ready documentation with one click to reduce rework.

Features

Everything you need to keep specs clean

Reusable property library

Define a property once, then reuse it everywhere.

Standards enforcement

Enforce casing, labels, and naming conventions automatically.

Nested dataLayer objects

Model complex structures without workarounds.

GTM + Tealium support

GTM and Tealium ready today, with Adobe formats on the roadmap.

One-click exports

Export to Confluence, Markdown, and dev platforms with one click.

Built for every stakeholder

Stakeholder-ready across every industry

Agencies

Give clients clear tracking plans, faster approvals, and reporting they can trust across every campaign.

  • ✓Shorten QA cycles and handoff delays between strategy and implementation.
  • ✓Standardise deliverables across every client account and team member.
  • ✓Show campaign impact faster with cleaner, stakeholder-ready reporting.

E-commerce

Help marketing, ecommerce, and leadership teams see what drives revenue across product, cart, and checkout journeys.

  • ✓Track the full path from product view to purchase with consistent event definitions.
  • ✓Improve channel and campaign attribution for merchandising and paid teams.
  • ✓Give leadership clearer insight into conversion and revenue performance.

SaaS & Digital Products

Align product, growth, and customer teams around onboarding, activation, and retention signals that drive decisions.

  • ✓Define activation milestones once and reuse them across product and marketing.
  • ✓Reduce reporting discrepancies between growth experiments and product analytics.
  • ✓Focus roadmap and lifecycle investment on signals tied to retention and expansion.

Enterprises

Create shared standards across regions and teams so executives get consistent reporting at scale.

  • ✓Align regional and central teams with one governance model for digital events.
  • ✓Maintain consistency across vendors, tools, and multiple implementation squads.
  • ✓Provide executive stakeholders with comparable reporting across markets.

Pricing

Choose the plan that fits.

Starter

£12/month

For solo or early-stage tracking work.

  • 1 workspace
  • 1 contributor
  • 10 events per workspace

Team

£30/month

For small teams keeping tracking aligned.

  • 5 workspaces
  • 3 contributors
  • 30 events per workspace

Agency

£150/month

For agencies managing multiple clients.

  • 10 workspaces
  • 15 contributors
  • Team management
  • 50 events per workspace

Ready to align your teams?

Give every stakeholder confidence in your marketing data.

Bring marketing, analytics, product, and leadership onto one shared tracking plan so campaigns move faster and reporting stays trusted.